1938
Wilhelm Möhlmann sen.
founds Möfi



1938

• wood galoshes
   - Start of the handcrafted ­shoe production

1945

• Möfi - slipper ­production

1955

• Redskin - Moccasin­ production

1970-1977
Wilhelm Möhlmann jun.
MARC Shoes GmbH



1970

• Start with fashionable men­'s shoes
• 1st year turnover DM 1 million

1972

• High demand - production in Italy
• Start with fashionable ladie's­ shoes

1973

• sales offices: Austria / Switzerland

1975

• sales offices: Holland / Denmark

1977 - 1990
MARC becomes trendsetter ­
Men/Women California Collections



1977

• Development / production ­in Germany &­ Italy

1980

• Establishment of production & ­sales Hungary for eastern countries

1982

• Jan Baran & ARCO - expansion of the brand­ portfolio

1984

• Marc Group generates 100 million DM / year­ with 2.600 MA

1990 - 1994
MSC Shoe Corp AG Zurich



1990

• Foundation of MSC Holding ­ - production - distribution ­ companies

1991

• Start of contract manufacturing in China /­ India / Indonesia

1992

• Own production companies in Italy: ­EUROSHOES / MARC Donna

1993

• Distribution & ­stock production in Poland

1994

• MSC Germany GmbH becomes the ­logistics centre of the group

1994 - 2006
MSC Holding AG
Shoes & accessories ­license brands



1994

• HUGO BOSS / HUGO
• MEXX

1995

• s.Oliver

1997

• Marc O'Polo

2006 - 2007
MSC Holding AG Zurich
zenith of the company



• Employees:   4.500
• Annual production:  5.2 million pairs
• Annual turnover:   € 185 million

2007 - 2011
Wilhelm Möhlmann, 63 years old



2007

• dissolves divisions
• Reversal of license brands

2011

• MARC change of ownership
   Berkemann Group takes over

2011
ATMOS ­ - Fresh Air Step by Step



2011

• ATMOS concept development
• First patent applications
• ATMOS monoblock sole

2016

• Further patent applications
• ATMOS direct injection
• AC4U    branding

2019

• License partners start with AC4U

2016
F.I.L. | Footwear Innovation Lab



2017

• Launch of prototype production
• 3 D model developments
• Mouldings - mould making
• stitching / last construction
• direct injection

2019

• VR prototype development
• AR machines service
• IIOT - production control

2017
DFS | Digital Footwear Solutions



2017

• Conceptual structure development
   Cloud platform for the shoe industry

2018

• Concentration on materials database ­comes in 2019
• Cloud for VR technology

2019

• LOIs completed ­with material suppliers
• Development of the in-house IT structure

WILHELM MÖHLMANN - MILESTONES

1970 -1977

Wilhelm Möhlmann

Start MARC Shoes GmbH


1977 – 1990

MARC becomes trendsetter in EU

Men/Women California Collections


1990 – 1994

MSC Shoe Corp AG Zurich

MSC Group: production & sales


1994 – 2006

License brands portfolio

HUGO BOSS / MEXX

s`Oliver / Marc O`Polo


2006 – 2007

MSC Group – Zenith

4.500 employees / 5 Mio pairs pA

€ 185 Mio pA


2007 – 2011

Wilhelm Möhlmann, 63 years old

Reversal of license brands


2011

ATMOS – a worldwide shoe innovation

Fresh Air Step by Step


2016

F.I.L. Footwear Innovation LAB

Concept LAB / 3D design

Direct molding / Prototypes


2017

DFS   Digital Footwear Solutions AG

Cloud platform – shoe world